Gatherings | Talk: 'Community' is not a buzzword

1 hour
9 March, Sat, 11am - 12pm

Venue: Straits Clan, Attic on Level 4

How do you create a brand that people love? How do you grow a community of advocates that comprises your biggest and most loyal fans? Hear from industry experts, Rachel Lim from Love, Bonito; Jonathan Fong and Dexter Tan from Sole Superior; and Stephanie Phua from Duo Studio on how they’ve built better brands through learning how to genuinely connect with the right audience, serve them well, and inviting them to play a role in bringing the brand forward. Moderated by Jacqueline Chang from PREP Luxe and Jacqueline Chang Studio.

To note: Limited to 70 pax per session.


About the Speakers

• Rachel Lim of Love, Bonito
Rachel Lim is the co-founder of Love, Bonito, the largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, the brand now comprises 150 people across the region, with headquarters in Singapore and country offices in Indonesia and Malaysia. Despite exponential growth, Love, Bonito remains committed to staying customer-centric, undertaking outreach and engagement efforts, as well as regular focus groups to better serve their customers as part of the brand's commitment to delivering stylish designs at exceptional prices.

• Jonathan Fong & Dexter Tan of Sole Superior
Jonathan Fong and Dexter Tan are co-founders of Sole Superior, an annual convention that brings together the Singaporean and international sneakerhead community in celebration of sneaker culture and its lifestyle. The eclectic mix of brands, local labels, artists, customisers, re-sellers, and collectors presents a unique showcase suitable for the whole family.

• Stephanie Phua of Duo Studio
Duo Studio is a no-fluff agency that’s all about creating bespoke social media content. We’re not afraid to get personal with our clients, so that we can tailor our content and creative strategies to suit various brands and consumers. Clients include Uniqlo, MINI, F&N, Kao, American Express and Amore Pacific.
Sat Mar 9, 2019
11:00 AM - 12:00 PM SGT
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General Admission (Incl. of Ticket Fee) SOLD OUT $15.00
Venue Address
31 Bukit Pasoh Road Singapore
Street of Clans 2019